Rebranding
Triangle Credit Union
At Triangle Credit Union, I led a rebrand initiative focused on unifying the organization’s visual identity by establishing new guidelines for fonts, colors, and graphic elements. This included refining the existing logo to more clearly reflect their three core values: Community, Diversity, and Service.
Materials Designed
As part of the rebrand rollout, I redesigned print materials including brochures, stationery, and in-branch banners, ensuring they were visually consistent, easy to read, and aligned with the updated identity. I also coordinated with vendors to manage production, ensuring every piece met quality standards and reflected the new brand direction.
Brand Colors & Fonts
Below is the updated color palette and typography developed for the brand.
Dark Green
PANTONE 561 C
CMYK: 93, 42, 68, 33
RGB: 45, 50, 67
Hex #00594f
Cream
CMYK: 0, 5, 15, 0
RGB: 255, 240, 216
Hex #fff0d8
Light Grey
CMYK: 0, 0, 0, 10
RGB: 230, 231, 232
Hex #e6e7e8
Aa
Proxima Nova
Aa
Bold Proxima Nova
Aa
Extra Bold Proxima Nova
Rebranding
Triangle Credit Union
Project Overview
At Triangle Credit Union, I led a rebrand initiative focused on unifying the organization’s visual identity by establishing new guidelines for fonts, colors, and graphic elements. This included refining the existing logo to more clearly reflect their three core values: Community, Diversity, and Service.
Materials Designed
As part of the rebrand rollout, I redesigned print materials including brochures, stationery, and in-branch banners, ensuring they were visually consistent, easy to read, and aligned with the updated identity. I also coordinated with vendors to manage production, ensuring every piece met quality standards and reflected the new brand direction.
Brand Colors & Fonts
Below is the updated color palette and typography developed for the brand.
PANTONE 561 C
CMYK: 93, 42, 68, 33
RGB: 45, 50, 67
Hex #00594f
CMYK: 0, 5, 15, 0
RGB: 255, 240, 216
Hex #fff0d8
CMYK: 0, 0, 0, 10
RGB: 230, 231, 232
Hex #e6e7e8

