Rebranding

Triangle Credit Union

Project Overview

At Triangle Credit Union, I led a rebrand initiative focused on unifying the organization’s visual identity by establishing new guidelines for fonts, colors, and graphic elements. This included refining the existing logo to more clearly reflect their three core values: Community, Diversity, and Service.

Materials Designed

As part of the rebrand rollout, I redesigned print materials including brochures, stationery, and in-branch banners, ensuring they were visually consistent, easy to read, and aligned with the updated identity. I also coordinated with vendors to manage production, ensuring every piece met quality standards and reflected the new brand direction.

Brand Colors & Fonts

Below is the updated color palette and typography developed for the brand.

Dark Green

PANTONE 561 C
CMYK: 93, 42, 68, 33
RGB: 45, 50, 67
Hex #00594f

Cream


CMYK: 0, 5, 15, 0

RGB: 255, 240, 216
Hex #fff0d8

Light Grey


CMYK: 0, 0, 0, 10

RGB: 230, 231, 232
Hex #e6e7e8

Aa

Proxima Nova

Aa

Bold Proxima Nova

Aa

Extra Bold Proxima Nova

Rebranding

Triangle Credit Union

Project Overview

At Triangle Credit Union, I led a rebrand initiative focused on unifying the organization’s visual identity by establishing new guidelines for fonts, colors, and graphic elements. This included refining the existing logo to more clearly reflect their three core values: Community, Diversity, and Service.

Materials Designed

As part of the rebrand rollout, I redesigned print materials including brochures, stationery, and in-branch banners, ensuring they were visually consistent, easy to read, and aligned with the updated identity. I also coordinated with vendors to manage production, ensuring every piece met quality standards and reflected the new brand direction.

Brand Colors & Fonts

Below is the updated color palette and typography developed for the brand.

Dark Green

PANTONE 561 C
CMYK: 93, 42, 68, 33
RGB: 45, 50, 67
Hex #00594f

Cream

CMYK: 0, 5, 15, 0
RGB: 255, 240, 216
Hex #fff0d8

Light Gray

CMYK: 0, 0, 0, 10
RGB: 230, 231, 232
Hex #e6e7e8

Aa

Proxima Nova

Aa

Bold Proxima Nova

Aa

Extra Bold Proxima Nova