At Elbit Systems of America, I designed the Firefly logo as part of a sub-brand for the company’s communication amplifier product line. The visual identity was created to reflect the product’s high performance capabilities and tactical purpose.

In addition to the Firefly branding, I led the redesign of the company’s data sheet system, covering the Firefly line and over 100 other products. The updated design system improved visual consistency, enhanced content clarity, and streamlined production across all print materials.

Coordinated with internal teams to ensure all updated materials adhered to brand standards and were production-ready for distribution.